How to Adult
Art Director: Bettina Talento | Copy Writer: Catie Rokkos
Client: Duolingo
Insight: For Gen Z, stepping into the real world feels like learning a whole new language.
Big Idea: Adulting is a foreign language. Duolingo can teach it.
Execution Idea: Integrated Advertising Campaign with new product development.
Once you complete the course, you’ll receive the ultimate flex—your very own ‘Certified Adult’ Certificate. Frame it, share it, you can even post it on LinkedIn.
With Duolingo’s AI-powered email checker, it reviews your messages before you hit send—so you never accidentally write ‘Sup Bro’ to your boss again.
Introducing 'How to Speak Adult'’ the first Duolingo course designed to help Gen Z master the art of professional communication
