Filthy Fragrance
Awards: Ads of The World, Graphis New Talent Shortlist 2025
Product: Glad Forceflex Trashbag with Gain Lavender Scent and Febreeze
Insight: People want their homes to smell good.
Big Idea: Turn your kitchen trash into one that actually smells good.
Execution Idea: Food morphing into the fresh scent of lavender.
